JD Cutter
Lead Growth Product Designer
Conversion Rate Optimization & User Experience Expert
US Remote | Based in Cincinnati, Ohio
Currently employed by TAKKT.
Growth product design leader with 10+ years of experience driving business results across acquisition, activation, and monetization. Specialized in identifying high-leverage CRO opportunities and designing experiments that align user experiences with business goals.
Selected Achievements
- Hubert
+28.47% Order completion and 6.36% engagement at checkout. - Hubert
4 hours saved on average at order check-in. - Achievement 3
Sub-text
Trusted by leading companies
Hubert
Central Restaurants
Dayton Children’s Hospital
Dayton Art Institute
Tultex
Hexion
My value is knowing what to solve.
I have worked in eCommerce teams leading initiatives that directly impact revenue and retention. My approach is to identify customer pain points and design experiments that align user experience patterns and business goals.
High-leverage conversion rate optimization opportunities.
Intent-driven user experience strategies.
Experimentation frameworks
Knowledge transfer leadership and documentation.
Core specializations:
User experience (UX)
Conversion rate optimization (CRO)
User interface design
Pattern Libraries & design systems
Front-end development
Experience:
TAKKT Food Services
CRO, testing & documentation lead (2018 – Present)
Graphica
Senior user experience developer (2015 – 2018)
Champion Home Exteriors
Senior web designer (2014 – 2015)
Junior web designer
DeanHouston, Inc. (2011 – 2014)
Case Studies
Here is how I have driven measurable growth from real projects for real companies.
Increasing customer confidence through reassurance.
The Problem:
Hubert had seen massive amounts of traffic, but most users were in research mode. Add to that a checkout flow full of high-friction input fields and conversion had become a major challenge.
The Hypothesis:
By limiting the number of required fields and assuring customers of their data security, for customers who’ve reached the checkout page, we will see an increase in our conversion rate on our checkout page.
The Results:
- 28.47% improvement in order submissions at checkout.
- $83.78 increase in average revenue per order.
- 6.36% improvement in engagement at checkout.
Sorting and segmentation over promotional savings.
The Problem:
The Central Restaurant homepage is filled with different sign posts, promotional savings and popular products, but customers showed very little engagement on page.
The Hypothesis:
By prioritizing content above the fold for new customers who are unfamiliar with Central Restaurant, we will see an increase in engagement on the homepage.
The Results:
- Results updated here.